The partnership will combine SIG’s strategic objective of offering world-class athlete management services and development, with Express Fitness’ state-of-the-art health facilities and overall fitness program.
The forging of this relationship will see Express Fitness offering fitness/health programs not only to SIG's athletes under management but also to other local and traveling groups especially where professional/specialized care is needed.
SIG will also utilize Express Fitness facilities to host launches and other family/corporate events not clashing with the offerings of its partner. Express Fitness will benefit via exposure through the hosting of planned calendar events - ‘Iron Man” and Obstacle Course contests - in partnership with overseas partners.
In particular, SIG sees great potential and value for partnering with Express Fitness to bring 3x3 basketball to a new location and to grow the audience in Jamaica and beyond. SIG therefore sees the venue and partnership as pathways to taking the sport to another level both commercially and in terms of popularity.
In return for its investment, Express Fitness would receive advertising access at all SIG events, an also have first right of refusal to be the main sponsor at events hosted at the Constant Spring Golf Club Fitness Express facilities.