Innovative, specialized services
Incorporated in 2011, Sports Innovators Group (SIG) is a boutique sporting agency that specializes in bringing global talent, organizations, and brands together through strategic partnerships that span the Caribbean, the United States, Asia, and Pacific Europe. Our services are tailored to ensure that we focus on our clients’ unique needs and deliver customized solutions.
We offer innovative, specialized services designed to enhance and support every area of the business of sports and entertainment (sportainment) including sports media rights; host broadcast; digital media; event operations; brand development; sponsorship and talent development.
Who we are
To be the leading sports management and marketing company within the region; creating and executing world-class sporting events.
To profitably deliver first-class, global sporting entertainment through impacting people and their lives via strategic partnerships.
We give 100% all the time, every time because we love what we do.
We are unapologetically uncompromising and committed to excellence.
We say what we mean and do what we say we will do.
Changing lives, families, and communities.
Daring, Bold, Original and Creative.
What we do
Talent Management Services for individuals (players, coaches, referees, umpires) and
Other Client Management Services for groups, teams, organizations, clubs, etc. These services include contract advise, identification of commercial opportunities, brand development, enhancement and maintenance, media management, recruitment, and career and opportunity mapping.
Media Services: Through our strong global media relationships we evaluate, negotiate, manage on behalf of our clients, as well as provide strategic consultancy services to market/promote our clients.
Delivering the A-Z in event planning – sponsorship recruitment, venue selection, securing necessary permissions, broadcasting rights, licenses, exemptions licenses and waivers, sales promotions, road shows, service providers, staffing, product and event launches, conference, exhibitions, and sporting hospitality.
Sponsorship / Marketing
Connecting brands with lifestyle events and top personalities, as well as government and corporate entities, our turnkey sponsorship service provides clients with the opportunity to connect, meet and secure high stakes sponsorship opportunities around the world. They include competitive assessments; sponsorship evaluation; contract negotiation; strategic, creative, and tactical programme development; on-site management; promotion and execution; media production and distribution, as well as press support.
With a global network reach spanning the Caribbean, USA and Asia, SIG is able to leverage its relationship and strategic partnerships to establish key alliances in the arena of: experienced coaching skillset, athletes assessments, international branding, marketing and brand specialists, sports and legal advice, graphic/content developers, media relationships, to name a few.
Strategy development, negotiation of media rights, brand building for individuals and groups, general and sports business consultancy, sponsorship solicitation, commercial development of intellectual property, creative oversight and guidance, rights representation, and commercial benefitting of TV, mobile, merchandise and various revenue streams.
- Continued and ongoing success in negotiating several multimillion dollar contracts on behalf of Jamaica Tallawahs;
- including contract with Jamaica Tourist Board (JTB) to showcase brand Jamaica on the global stage and for the first time on Star TV in India.
- secured several multimillion dollar sponsorship contracts including in 2019 - J$45 million for the Jamaica Tallawahs
- Signed in 2018 multi-year Contract with Jamaica Tallawahs in (event management, planning and execution, procurement of services both equipment and personnel; ticket management; gate management; organize on the filed activities; media management – marketing and promotions and sponsorship solicitation).
- Successfully led the acquisition and installation of new electronic Scoreboard for the Sir Vivian Richards Stadium, Antigua.
- Secured J$100 million to purchase and install electronic scoreboard and replay screen at Sabina Park. (leading into Cricket World Cup 2007)
- Raised J$110 million from corporate partners for the 3-year (2004-2006) sponsorship of cricket events.
- Secured three year television rights deal with SPORTSMAX for live broadcast of the senior cricket domestic competition, a first in Jamaica.
Paul is a dynamic, motivated, results-oriented and innovative leader, with over 25 years of experience in the fields of Executive and General Management, Business Development, Project Management, as well as Events and Logistics Management.
With diverse experience working with both local and regional companies, as well as international conglomerates spanning across the Caribbean, USA and Asia (India), he has maintained a solid record of success in driving business growth; consistently exceeding business targets; identifying and introducing new business opportunities, as well as cultivating strategic partnerships globally. Paul has also served as lead negotiator with States, CEOs and other influencers.
Paul is an avid sporting enthusiast, with a passion and drive for anything sports. He boasts a successful history of over 20 years of involvement in the world of sports. Paul currently represents SIG, as the lead/head of Jamaica Operations for CPL Jamaica Ops - Jamaica Tallawahs; mainly responsible for event planning and execution since 2018. He has also served as a Director, President and Vice President of the Jamaica Cricket Association; Director West Indies Cricket Board; Director Jamaica Anti-Doping Commission; Director ICC Cricket World Cup T20 West Indies 2010; Director JC2007 (LOC) – responsible for staging ICC Cricket World Cup 2007 in Jamaica; Coordinator – Marketing & Business Unit responsible for all West Indies International Cricket Series events in Jamaica between 2003 and 2009; Promoter/Event Manager for the Ashford & Simpson 1992 Concert Series in Jamaica.
An enterprising and savvy business leader, Paul is also the Founder and Managing Director of P+N Construction Limited, which is a 100% Jamaican owned and operated full-service construction company that manages multimillion-dollar projects for small, medium, and large business clients across the private, public, and quasi-government sectors.
He also served on the Board of Postal Corporation of Jamaica from 2016 – 2020, as the Deputy Chairman, as well as the Chairman of the Finance Committee. The depth and diversity of his experience is a testimony to his all-in approach to his commitments.
Whycliffe "Dave" Cameron
With over 20 years’ experience, Dave is an experienced transformative Leader with a demonstrated history of performance in the Financial Industry. He has worked with Dehring, Bunting and Golding, and was also the Vice President Treasury, Trading and Asset Management at Manufacturers Merchant Bank Limited in 2003, where he oversaw AUM of over $21B with an equity of over $1B at the time.
A well-rounded and skilled negotiator, Dave also specializes in Budgeting, Business Planning, Operations Management, Business Development and Sports Management. Dave has also spent 3 years at Sterling Asset Management Ltd (2010-2013), and was instrumental in assisting the firm to double their capital during that time, along with the launch of Sterling Investments Ltd.
A passionate cricketer. He has been a member of the West Indies Cricket Board (W.I.C.B.) since 2002, and during his tenure served in various capacities before heading the organization in 2013. During his tenure as President of W.I.C.B. , the company had an accumulated deficit of USD$5.8m and at end of September 2017 achieved an accumulated surplus of USD$1.5m, and also won 3 Championship titles. Dave is the Immediate Past President CWI & Kensington Cricket Club, He is President & CEO - Infiniti Capital. David currently is a part of the Jamaica Golf team 2021, loves and plays squash and is a passionate about sports.
Additional to his educational credentials Dave also holds a Diploma in Management of Olympic Sport Organization from the International Olympic Committee (IOC).
Dennis is the retired former Managing Director of Unicomer (Jamaica) Limited, which trades as Courts, Lucky Dollar, Ashley and Radio Shack. He retired in 2021 from Courts where he was also the Executive Leader of the USA “Courts” stores in New York, U.S.A. Prior to his appointment as Managing Director in 2011, he served as Regional Finance Director of Courts Caribbean and before that as Managing Director for Unicomer (Jamaica) Limited . Dennis lived in the United Kingdom for a number of years and before his return to Jamaica, he worked as Finance Director with Reed Elsevier in the United Kingdom.
A certified accountant with over 40 years of experience both locally and internationally, Dennis brings an unparalleled wealth of experience and knowledge in the area of finance and business management. Dennis also serves as an Independent Director of Sagicor Financial Company and Gallagher Caribbean Group Limited, the largest insurance brokers in the Caribbean. He is the chairman of JMMB Bank (Jamaica) Ltd., and of the JMMB Group’s Board Risk Committee.
Dennis has served on the Marketing committees of the Jamaica Football Federation and the Jamaica Cricket Association.
Colin A. Barnett
Colin Barnett is the Manager Human Resource Development and Administration at Petrojam Limited. As a member of the Executive Management Team, he has overall responsibility for developing and implementing strategic human resource and organizational developing strategies, records and information management, occupational health and public relations.
Prior to joining Petrojam, Colin worked at Restaurant Associates Limited (RAL) in the capacity of Group Human Resources Director leading the HR function across the various business lines in Jamaica and the Caribbean. He also worked at the HEART Trust/NTA for 23 years, 15 of which he served as Senior Director heading three Divisions throughout his tenure - Human Resources, Information Systems and Technical Services and Workforce Development & Employment.
He is a current Director and Past President of the Human Resource Management Association (HRMAJ). His other current and previous Board affiliations include National Housing Trust where he Chaired the Governance Committee, Jamaica Cricket Franchise Development Limited, Jamaica Cadet Committee, HR Committees of Cricket West Indies and Jamaica Cricket Association and Vice Chairman - Board of Management St. Hugh’s High School.
He is a Justice of the Peace and member of the Society for Human Resource Management (SHRM) as well as the Association for Talent Development (ATD).
Colin Barnett holds a BBA in Management an MBA in Human Resource Management and the international professional designation of Senior Human Resources Professional (SPHRi).
As an avid sportsman, he also spent 20 years as a freelance sports broadcaster, covering a variety of sporting disciplines.
MILTON J. SAMUDA, Esq.
Milton J. Samuda is the Managing Partner of Samuda & Johnson. He also leads the Firm’s Commercial Department. In practice for over thirty-nine (39) years, Milton offers services in various industries including but not limited to Tourism, Corporate and Hotel Financing, Trade and Transportation, Mining and Energy, Sports and Entertainment, and Maritime Law. He is a Past President of the Jamaica Chamber of Commerce (JCC) and a past Chairman of Jamaica Promotions Corporation (JAMPRO).
Currently, he is Chairman of the Institute of Law and Economics, the National Dance Theatre Company (NDTC), and the Wolmer’s Trust; a Director of Victoria Mutual Wealth Management, Victoria Mutual Investments Limited, Creditinfo Jamaica Limited, Berger Paints Jamaica Limited, OMS Associates Limited, the Zed-Makeyla Group and The CariPhil Alliance.
Milton is a member of the Finance & General Purposes Committee of the University of the West Indies, and also a member of the Advisory Board of the Spanish-Jamaican Foundation, which he serves as the Foundation’s Secretary.
Milton holds an LLB. (Hons) degree from the University of the West Indies and in 1982 was admitted to practice in Jamaica, having completed studies at the Norman Manley Law School. In 1993, he was also admitted to practice in the British Virgin Islands.
An Anglican, Milton is married to Elizabeth and has three children - Matthew, Marlon and Mariana.
Internal Resources and
The company and its leadership are supported by a highly competent and capable team, as well as a strong network of local & international partners that span the Caribbean, the Unites States, Asia, and Pacific Europe, who altogether offer highly specialized, unique and customized services to its clients.
These services include, but are not limited to, Finance; General Business Consultancy; Investment, Sports and Legal Advice; Brand Building; Securing Sponsorship and Media Negotiation.